Brand Discovery Questionnaire
Brand Discovery Meeting
Primary Logo Design
Secondary Logo Design
Brand Style Guide
custom branding + print collateral
Custom brand + website design
1. LET'S GET TO KNOW EACH OTHER.
We will have an initial meeting to make sure we are a great match for each other. I'll ask some questions about the goals and vision you have for your brand and tell you a bit about my process and the direction I recommend for the project. Overall, I prioritize strategy over trendy design. This ensures a strong concept and a final brand identity that best suits the brand's needs.
2. PROJECT INSPIRATION & TIMELINE
Once we finalize the branding package of your choice, I will send you the project calendar with target due dates for project completion and a detailed invoice and contract. Please keep in mind that these dates may change depending on the response time during the proofing process. Once I receive the first payment and signed contract, I will send over a client questionnaire for you to complete. Then we will collaborate on a private Pinterest board so we can work together on the inspiration of the project and so I can get a feel for the kind of imagery you gravitate towards for your brand.
3. PROJECT VISION
After I have received the questionnaire and we have a good Pinterest board started, I will start on the mood board. This will establish the feel for the direction of the entire project. The client will have an opportunity to do one revision to the mood board.
4. DESIGN PHASE
Once I have a clear sense of your vision, I'll start on logo designs. We'll proof back and forth and you get up to 3 refinements to be sure you are happy with the final design and it fits your brand's purpose. Once the logo has received a stamp of approval, we're all finished! If you chose the branding package, I'll continue on to put together the full brand guide complete with all of the brand elements and style guide- submark, font pairings, colors, patterns and illustrations.
5. FINAL DELIVERABLES
I'll send over an invoice for the project and the final payment is due at this time. Once I receive the final payment, I'll send over the final files. Your files will be packaged up and sent to you via dropbox for download. This package will include JPG, PNG, vector files, and a PDF.