4-6 weeks

The Essentials

The Essentials Custom Branding Package by Queenikathleeni Designs

Logo Development
Brand Questionnaire, Direction Board Collaboration, Logo Design Variations, 3 Rounds of Revisions, Final Files

Brand Development
Logo Variation, Logo Submark, Color Scheme, Font Pairing, Brand elements (illustrations, patterns, etc.)

This package has all of the essentials for brand new businesses that haven’t launched yet and it’s the perfect place to start

6-8 weeks

the works

The Works Custom Branding Package by Queenikathleeni Designs

Logo Development
Brand Questionnaire, Direction Board Collaboration, Logo Design Variations, 3 Rounds of Revisions, Final Files

Brand Development
Logo Variation, Logo Submark, Color Scheme, Font Pairing, Brand Elements (illustrations, patterns, etc.), Brand Style Guide

Brand Stationery
Business Card Design, Notecard or Letterhead + Envelope Design, Stamp or Sticker Design

Education/Implementation 1 hour training on how where to use your new brand

This package is perfect for businesses who are ready to start a new chapter. You’ve already launched your business but never invested in branding or your branding is outdated and you’re ready for a new cohesive look

6-8 weeks

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Logo Development
Brand Questionnaire, Direction Board Collaboration, Logo Design Variations, 3 Rounds of Revisions, Final Files

Brand Development
Logo Variation, Logo Submark, Color Scheme, Font Pairing, Brand Elements (illustrations, patterns, etc.), Brand Style Guide

Brand Stationery
Business Card Design, Notecard or Letterhead + Envelope Design, Stamp or Sticker Design

Digital Collateral Pdf guide design

Email Marketing Campaign

Education/Implementation 1 hour training on how where to use your new brand

This package is perfect for businesses who are already established and are looking to invest in an elevated look and feel to transform their digital experience


client process

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1. LET'S GET TO KNOW EACH OTHER.

We will have an initial meeting to make sure we are a great match for each other. I'll ask some questions about the goals and vision you have for your brand and tell you a bit about my process and the direction I recommend for the project. Overall, I prioritize strategy over trendy design. This ensures a strong concept and a final brand identity that best suits the brand's needs.

2. PROJECT INSPIRATION & TIMELINE

Once we finalize the branding package of your choice, I will send you the project calendar with target due dates for project completion and a detailed invoice and contract. Please keep in mind that these dates may change depending on the response time during the proofing process. Once I receive the first payment and signed contract, I will send over a client questionnaire for you to complete. Then we will collaborate on a private Pinterest board so we can work together on the inspiration of the project and so I can get a feel for the kind of imagery you gravitate towards for your brand. 

3. PROJECT VISION

After I have received the questionnaire and we have a good Pinterest board started, I will start on the mood board. This will establish the feel for the direction of the entire project. The client will have an opportunity to do one revision to the mood board. 

4. DESIGN PHASE

Once I have a clear sense of your vision, I'll start on logo designs. We'll proof back and forth and you get up to 3 refinements to be sure you are happy with the final design and it fits your brand's purpose. Once the logo has received a stamp of approval, we're all finished! If you chose the branding package, I'll continue on to put together the full brand guide complete with all of the brand elements and style guide- submark, font pairings, colors, patterns and illustrations.

5. FINAL DELIVERABLES

I'll send over an invoice for the project and the final payment is due at this time. Once I receive the final payment, I'll send over the final files. Your files will be packaged up and sent to you via dropbox for download. This package will include JPG, PNG, vector files, and a PDF.