What is Artful Branding?
Artful Branding is my custom branding experience that I spent a year developing to elevate my client's imagery and their customer's experience when they interact with the brand. My background as an artist helps me look at graphic design from a different view point and my education in communications/advertising helps me look at the strategy behind the design.
I love the emotional appeal that small businesses have with their customers so before I ever jump into any design for my clients I always ask them, "What do we want people to think and feel when they are interacting with the brand?" and that's where all of my design choices stem from.
Artful branding is about creating beautiful, functional brands that sell. Your brand should work for you and attract your ideal customer and you should be proud of it.