Meet the Aspen Collection
I’m sooooo so SO excited to share this project with you all!!! Earlier this year (February to be exact) I had the pleasure of working with Stagg Design on their second collection of prints for their Aspen Collection and it’s FINALLY here!
I’m so obsessed with how everything turned out and extremely proud of the work we’ve done together. Jennifer and Jonathan Stagg are the inspiring duo behind Stagg Design and it was such an amazing opportunity to work with them so closely all year. In case you missed it, last month we launched their brand new blog, branding, and website which I also designed. And last week we launched their redesigned Shopify shop, branded and designed by me as well!
Read all about that process here.
This is by far the largest project I’ve ever taken on and it’s the second collection I’ve been blessed to create for them. The prints in this collection mix and match perfectly with each other and the collections Jen has curated are so dreamy!
There is a lot that goes into the process of designing patterns for a collection. I start by getting on the same page of Jen’s vision for the collection via a collaborative Pinterest board and she guides me with ideas, color palettes, and the feel for the entire collection. Then I start painting. This is why I love this project so much- not only do I get to work with my hands in my studio, I also get to work on the computer to refine the patterns and bring them to life. It really marries the two things I love most and the result is so worth all of the time and energy spent perfecting every last detail. The Anna floral from this collection is my absolute favorite and most challenging pattern we worked on. There is just something about the color combos we came up with that are fresh and calming but could make their way into so many spaces.
You can purchase wallpaper, fabric by the yard, and pillows in various sizes from the new collection over at staggdesignshop.com I can’t wait to see them all in your beautiful homes.