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Artful Branding & Graphic Design for Entrepreneurs

QueeniKathleeni

QueeniKathleeni

A self portrait for my business cards. Custom fashion illustrations by queenikathleeni designs.

UncategorizedKatie RyanJune 17, 2013color, diva, drawing, fashion, fashion illustration, illustration, watercolor2 Comments
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UncategorizedKatie RyanJune 18, 2013art, color, custom illustration, drawing, fashion illustration, Greeting card, prints, style
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Graduated Divas by Queenikathleeni designs

UncategorizedKatie RyanJune 17, 2013art, color, custom illustration, diva, drawing, fashion illustration, gifts, graduation, watercolor
queenikathleeni designs
katie@queenikathleeni.com
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build a life that's even more beautiful than the brand you've built.

I could have just waited and posted the end result in a couple weeks but I really want you to see the process of my work. This is an essential part of my Artful Branding process- The Direction Board. I donโ€™t do mood boards because it really didnโ€™t communicate to my client what my vision was for the full picture so I present a direction board instead. No itโ€™s not picture perfect and I leave it artfully messy so my clients can actually see my creative process in bringing their brand to life. This step in my process has completely transformed my work flow with branding clients by cutting down my revisions by about 50% ๐Ÿ™Œ๐Ÿป Not only can the client see my vision, I get a very clear idea of their design taste. I can get a sense of what color palette, marks, font pairings, and even logo style they are drawn to before ever starting the project. Plus I have an open and honest policy with feedback, if you donโ€™t like something, tell me now and it leaves the board! #artfulbranding
This is NOT talked about enough. First they say, "Don't make your passion your work, then it will not longer be your passion." ๐Ÿค” Then it's, "You are so talented, why aren't you using your creativity more?" ๐Ÿ˜ฐ Then it's. "How is it goinnnnngggggg?" ๐Ÿฅด Then we graduate to, "Are you still doing your art thing?" ๐Ÿ™„ And finally when you haven't stopped creating in 5 years straight it moves to, "I'm really impressed with all of the work you've done." ๐Ÿ˜ณ The noise starts to quiet down a bit after people realize you're just not ever going to stop doing this. I swear these conversations almost ate me alive when I first started building my business because when you first start you really don't have a backbone. You are unsure of what you're doing too and all of this noise, it's NOT helpful. YES everything above was said to me and WAY way more. All of us creatives get it. Maybe creativity is really misunderstood. It is this precious thing that is so fragile when we first decide to see what is has to offer. I want to see the conversation around creative entrepreneurs change. YOU CAN have a passion that is also your work and have it fuel your entire life. ๐Ÿ™Œ๐Ÿป Your job can allow you to use your talents every single day and you can get paid well. ๐Ÿ’ฐ Your creativity CAN support your ENTIRE LIFE. Creativity takes courage at all levels- it is always a risk. It's so dang fragile and it should be celebrated, supported, and met with curiosity. Now go find a creative and LIFT THEM UP TODAY. ๐Ÿ‘๐Ÿป ๐Ÿ‘๐Ÿป ๐Ÿ‘๐Ÿป
Made it through an exhaustingly long day and couldnโ€™t help but laugh at myself at the end because I made this job up ๐Ÿคฏ Still blows my mind when I really stop and think about it. Endlessly grateful for the opportunities that have come my way ๐Ÿ™๐Ÿป and I canโ€™t wait to wake up and do it again tomorrow. ๐Ÿคฉ
If you had to choose one investment this year for your business- I highly recommend brand standards. Hereโ€™s why we prioritize this so much in our design process: 1. ๐Ÿง Consistency- itโ€™s so important to have a cohesive look and feel on every single touch point you have with your customers. If you donโ€™t have a clear message (look, feel, voice) youโ€™re delivering, itโ€™s going to be confusing to the consumer. We want to create a strong, cohesive recognizable brand that resonates with our target audience. ๐Ÿ‘ฏ If you have a team, brand standards become even more important. Itโ€™s a huge resource to get everyone on the same page so they know what colors you use where and what font size, color, and heading goes where. โ €โ €โ €โ €โ €โ €โ €โ € 2. ๐Ÿ•ฐ Time- Brand standards are a HUGE time saver for your designer. Although it may be an investment up front, it will save you time and money in the long run. When I work with a repeat client the first thing I do is pull up all of their brand standards, templates, and color palettes that have been created in past projects and it saves me hours to use the design decisions that were already made. 3. ๐Ÿ’ฐ Value- When a brandโ€™s identity is cohesive, it increases the brandโ€™s perceived value. By implementing standards throughout, you appear more professional and more reliable and make it easier to maintain the quality and integrity of your image. Aka it will help you raise your prices ๐Ÿ˜‰
โ€œDoes this support the life Iโ€™m trying to create?โ€ โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ € Itโ€™s a question I ask myself constantly. If the answer is no, I have to find a way to change it or get rid of it altogether. This applies to everything from the way that I shop for my groceries (Hello instacart what a life changer) to the clients I work with and the projects I take on. โ €โ €โ €โ €โ €โ €โ €โ € Being an entrepreneur means not only creating a business that gives you life but also creating the life that youโ€™ve always wanted. Join my business coach, @shannaskidmore for her FREE TRAINING #bringingbasicsback lesson #1 is live today. Sign up via the link in my profile. She is responsible for helping me raise my client average by 900% ๐Ÿ˜ฑ
Hi ๐Ÿ‘‹๐Ÿป thatโ€™s me, Katie!! Iโ€™m doing what I do best- bringing my clients BIG DREAMS to life and putting my special Artful touch on it. So much has changed over here in the past few months. First of all, I took my business FULL TIME ๐ŸŽ‰ After 5 years of side hustling with lots of late nights, 6 day work weeks, and hard lessons learned- I finally did it. Cue all of the happy tears ๐Ÿ˜ญ๐Ÿ™Œ๐Ÿป๐Ÿ‘๐Ÿป I joined 3 teams where I serve as either, website designer, surface pattern designer, or all around graphic designer- talk about a dream come true. ๐Ÿ™๐Ÿป Last week we kicked off our new series #thebizbehindthebrand an educational series on how I run my creative business. So much more to come here ๐Ÿ™Š Last but certainly not least we are getting ready to launch our brand new website that will be the new home for Artful Branding & Design ๐Ÿคฉ The content and resources planned for this new online home are just beyond! I canโ€™t wait to share my knowledge with you in a new way. What are your big dreams for the year?!๐Ÿ‘‡๐ŸปPop them in the comments and letโ€™s make them happen friends! #artfulbranding
Oh my gosh ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ my jaw hit the floor when I saw this gorgeous nook styled by the amazing @Briahammelinteriors with the @staggdesign Forest plaid pillows! I had the pleasure of bringing that pattern to life when I first started working with Stagg Design. Iโ€™m so proud of all that we accomplished last year but after our call tonight Iโ€™m so darn giddy about everything that is to come with that amazing team this year ๐Ÿ™Œ๐Ÿป๐Ÿ‘Š๐Ÿป๐Ÿ‘Š๐Ÿป๐Ÿ‘Š๐Ÿป

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