S&W Beans Brand Platform

Brand Vision To be the leader of the specialty beans category, providing a flavorful and unique experience to our consumers while maintaining convenience and remaining budget-friendly.

Brand Mission

To supply our consumers with an easy alternative to the everyday dish, by   being mindful of the needs and attitudes of our consumers in order to build a long-term and lasting relationship.

Brand Positioning

A simple and tasty with health benefits that’s easy on your waistline and easy on your wallet. The recipe collection is for the family of four or the fresh entrepreneurs, maintaining our local roots and continuing our tradition of quality.

Brand Positioning Format

Target Audience

The S&W Recipe Collection is for the transitioning foodie. A transitioning foodie is the type of person who spends a keen amount of attention and energy on knowing the ingredients of food, the proper preparation of food, and finds great enjoyment in top-notch ingredients while going through lifestyle changes that can effect budgets and time. These people are generally between the ages of 22 and 35.

Frame of Reference

Our main competition lies within the standard canned beans category, especially the Busch’s brand due to its popularity in the Midwest.

 Point of Difference

What makes the S&W Bean Collection stand apart from competitors is its convenience and versatility. This unique brand encompasses a variety of ingredients in one product, making it easy to use and valuable to the consumer.

Brand Personality

We’re developing just like you. It’s hard to balance babies, budgets, and business. We don’t have all the answers to life’s greatest questions, but we do have a pretty simple solution to dinner.

 Brand Essence/ Character/ Core Values

It’s time to make beans cool again. A budget-friendly, taste-friendly, reliable brand that brings uniqueness and flavor to the most simple of staples. Whether you’re rediscovering the S&W Recipe Collection or trying them for the first time, we guarantee that you’ll be satisfied and coming back for more. S&W is a caring brand that will evolve with its consumers’ life stages whether that be starting your first job or welcoming your first child.